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Latest Articles

Meet Mario Del Real, RL Hudson Director of Business Development

Tell us about your experience as a Territory Manager at RL Hudson? I started at RL Hudson in 2015 supporting the mid-west region as a Territory Manager. I was responsible […]

Posted March 3rd - jessica.putz

Meet Mike Glynn, RL Hudson Territory Manager

Tell us about your experience as a Territory Manager at RL Hudson? What I am most proud of is our integrity and how we treat our customers.  We have a […]

Posted September 2nd - jessica.putz

RL Hudson addresses supply chain challenges

What are some supply chain issues RL Hudson is facing? In today’s supply chain, challenges are around every corner and driven by a wide range of factors, including demand, labor […]

Posted July 20th - jessica.putz

RLH Manufacturing – Above & Beyond

RL Hudson Manufacturing has been “Making Above and Beyond Seem Ordinary” lately. Living this Core Value was evident in recent weeks when our Customer Service Team, Manufacturing Team, Tooling Department, […]

Posted March 5th - christina

RLH voted BEST PLACES TO WORK 2019 by Rubber & Plastics News

Posted December 2nd - christina

RLH Employees honored as 2019 Emerging Mfg Leaders

Please join us in congratulating Hannah Snyder and Kasey Moore for being selected as 2019 Emerging Manufacturing Leaders. This award is sponsored by the Broken Arrow Chamber of Commerce and […]

Posted August 27th - christina

Our custom molded plastic product development process

Posted April 23rd - RL Hudson

The Absolute Best Plastic Injection Molded Design Tips and Considerations

Design and molding. When it comes to custom plastic injection molded parts, these two undertakings must be considered together. As a top manufacturer of custom plastic injection molded parts, we […]

Posted March 28th - RL Hudson

Design Areas Prone to Stress Concentration

Posted March 14th - RL Hudson

Plastics Overview: From History to Molding Advice for your Custom Plastic Parts

Plastic — in today’s world, it’s just about everywhere. Items we come into contact with on a daily basis, from smartphones to SmartWater bottles, make plastic ubiquitous. Sure, you may […]

Posted January 28th - RL Hudson

Posted December 28th - RL Hudson

The Long Run Advantage of Designing Custom Plastic Parts for Heavy Trucks with Reliability and Longevity in Mind

On the open road, it’s still endless entertainment for kids traveling in cars to hear heavy trucks blow their air horns as they pass. Do you remember signaling to get […]

Posted November 28th - RL Hudson

Rubber Hose Manufacturing

Posted October 30th - RL Hudson

Rubber Hose Manufacturing: From Anatomy to Applications and Beyond

Whether it’s a roaring truck engine or speeding Ski-doo cutting through fresh powder, you can bet vibration plays an important role when it comes to designing and manufacturing parts for […]

Posted September 26th - RL Hudson

Vibration Control

Posted August 31st - RL Hudson

How A Part Gets Its Start

Whether it’s plastic injection molded parts for marine engines or rubber components for recreational marine applications, the road from part conception to delivery is long and winding. What does it […]

Posted July 31st - RL Hudson

RL Hudson & Company announces acquisition of specialized precision plastic injection molding company, Rapid Production Tooling, Inc.

TULSA, Oklahoma — RL Hudson has completed the acquisition of Colorado based Rapid Production Tooling, Inc., a technically superior injection molding tooling company.  The acquisition will allow RL Hudson to […]

Posted July 2nd - christina

Metal to Plastic Conversions

Posted June 27th - RL Hudson

Concepting for Cost Control: How Design for Manufacturability Creates the Perfect Plastic Part

So you need custom molded plastic parts. Maybe it’s for a marine engine application. Maybe it’s plastic injection molded parts for medium or heavy trucks. Or maybe it’s molded plastic […]

Posted May 31st - RL Hudson

Predicting Product Performance with FEA

FEA helps us shorten the design process and save customers money. From the beginning, engineering has concerned itself with making sure that a product or structure won’t fail in service […]

Posted August 18th - RL Hudson

How have sales changed for RL Hudson during the pandemic?

Posted August 25th - jessica.putz

Amid COVID-19 pandemic, how has the way RL Hudson sells to current and future customers look different?

Very early on when COVID-19 became an international crisis we really had to stretch and think about new or different ways to interact with customers.  Obviously, travel is reduced from pre-pandemic levels and every customer is calculating their availability for in-person meetings differently.  We have actually seen an uptick in interest to visit our headquarter facility in Broken Arrow, OK and that has allowed us to continue face to face meeting opportunities when other options are not available.  Online meeting platforms are frequently used, and we have seen our sales calls or project management meetings go virtual on regular basis. 

It starts with an open-minded mentality to do things differently, and once that part is accepted, there are a lot of ways to continue a dialogue with customers and continue to develop business.  The world hasn’t stopped buying and thankfully we haven’t stopped selling and producing. 

How much value does RL Hudson place on customer experience vs. actual products and services?

Every quarter our managers meet to review the previous quarter of activities, improvements or opportunities for improvement, metrics and customer feedback.  We take customer input, whether informal or from an official scorecard, very seriously.  So much of what we do is depending on the part or the product being right according to the specifications.  That’s a given.  The experience we provide through the manufacturing process and the service life of the part is very important to us. 

People like doing business with RL Hudson and we are doing everything we can to continue those relationships.  One of our corporate values is “We are passionate about our relationships and our partnerships.”  You know it’s meaningful to us because we can directly trace our decision making back to this value and others like it. 

We need our customers to be successful.  That’s why our approach is considerate of the experience, and we take pride in all facets of that process.   

Does a more personal approach to sales allow your territory managers to meet customers expectations in a relevant and insightful way?

Think of this in terms of communication.  There are all kinds from verbal, to non-verbal, written and so on.  To gain the most from our interactions one should tap into as many forms of communication as possible, and certainly find and utilize the most effective form of communication to any particular individual on the receiving end.  A personal approach allows for these variations and our team looks for cues whether direct or not, to help craft the best possible solution for the customer’s need.  Even in the pandemic environment we look for ways to make personal connections when traditional ways of physically meeting are not allowed.  Some things will always be better understood when communicated in person, but it’s our job to find ways to communicate around the circumstances, no matter what they are.

How important are social media channels and web content currently for decision makers in gathering information to support purchasing decision?

Social media and other electronic and digital communication have become imperative to the flow of marketing and sales in this environment.  Since our sales models are business to business, we are generally not relying on social media and web content to drive sales, but they really allow us to stay connected to customers, employees, and an educational component.  We are proud of our accomplishments, relationships, and path moving forward.  Social media allows us to share that with a larger audience. 

Most of our products are made for OEMs and they will make their purchase decisions after very thorough processes that would include new supplier onboarding if we are new to their supply base.  It goes a lot deeper than social media and web presence. 

However, from a marketing standpoint we need those same customers to know who we are and how to find us.  It’s helpful for decision makers to narrow down their searches using these platforms and it works like an early part of the discovery process. 

How closely do you monitor market trends and patterns during the pandemic to balance sales forecasts?

This is a metric in our sales forecasting, as it was prior to the pandemic, but it is not our primary tool for sales forecasting.  Direct input from each and every customer is our preferred way to forecast, and with regular dialogue and monitoring of the forecast against actual orders has resulted in reliable information on most occasions. 

Customers realize the macro environment so changes in demand are communicated.  Our sales and customer service teams will collaborate with customer contacts to compare what we’re seeing and expecting, and this results in better plans and readiness. 

CORE VALUES

We work hard, play hard, and laugh often

We are passionate about our relationships and partnerships

We take pride In what we do

We make above and beyond seem ordinary

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